Online Betting’s Expansion into New Markets Faces Setbacks from Opposition – BNN Bloomberg

The Rise and Challenges of Online Casino Gambling in the U.S.

Online casino gambling has emerged as a significant player in the gaming industry, particularly in the states that have embraced it. However, recent trends suggest that the rapid growth of this sector may be hitting a plateau. As of March, Rhode Island became the seventh state to allow residents to engage in online casino games such as blackjack and roulette. In contrast, 38 states have already legalized sports betting, highlighting a stark difference in the acceptance and expansion of these two forms of gambling.

The Landscape of Online Gambling

The initial enthusiasm for online gambling was fueled by the potential for substantial tax revenue and the allure of a burgeoning market. Companies like DraftKings and Flutter Entertainment, which owns FanDuel, were poised to capitalize on this trend, offering a wide range of betting options to consumers. However, the landscape is shifting as states reconsider the implications of online gambling on their economies and communities.

Chris Krafcik, a managing director at Eilers & Krejcik Gaming LLC, notes that the expansion of online casinos in the U.S. has become increasingly challenging. The initial optimism surrounding online gambling is now tempered by concerns over its social costs and the potential impact on existing land-based casinos.

Concerns Over Job Losses and Addiction

One of the primary concerns surrounding online casino gambling is its potential to disrupt the job market in states with established casinos. As online betting becomes more accessible, local officials are questioning whether it could lead to job losses in traditional gaming establishments. Krafcik points out that key stakeholders—including online operators, land-based casinos, and labor unions—are deeply divided on whether online gambling siphons revenue from physical casinos.

In Maryland, for example, legislators recently rejected an online gambling bill, largely due to opposition from local casinos and labor unions. These groups argue that online gambling could cannibalize existing revenue streams and lead to job losses. Mark Stewart, general counsel for the Cordish Companies, emphasized this point, labeling online betting as a “jobs killer” and citing significant job losses in Pennsylvania and New Jersey.

Moreover, the potential for increased gambling addiction has raised alarms among advocacy groups. Les Bernal, national director of Stop Predatory Gambling, equated online casino gambling to dangerous substances, arguing that it poses significant risks to public health and safety.

The Economic Impact of Online Gambling

Despite the concerns, online casino gambling has proven to be a lucrative venture in states where it is permitted. New Jersey, which pioneered online casino games in 2013, has seen substantial revenue generation from this sector. In 2022, operators in the six states that allowed online gambling reported over $6 billion in revenue, while sports betting generated approximately $11 billion.

In New Jersey, the financial dynamics between online and land-based casinos are telling. For the fiscal year ending in August, land-based casino revenue remained flat at $1.92 billion, while online revenue surged by 23% to $1.52 billion. This trend indicates that online gambling is not only thriving but is also becoming a formidable competitor to traditional casinos.

The Profitability of Online Casinos

From an operational perspective, online casino games tend to be more profitable than sports betting. Players can engage in casino games at any time, unlike sports betting, which is limited to specific events. Additionally, the house edge in casino games provides operators with a more stable revenue stream compared to the variable nature of sports betting.

Research from Macquarie Capital reveals that online casino operators earn approximately $6,200 annually from each online player, compared to just $1,900 from a sports-only bettor. This stark difference underscores the financial incentives for operators to promote online casino gaming.

Diverging Opinions Among Stakeholders

The debate over the impact of online gambling on land-based casinos continues to be contentious. Bill Miller, CEO of the American Gaming Association, highlighted the lack of consensus among casino operators regarding the effects of online betting. Some believe they were promised exclusive rights to casino games in exchange for their investments in physical properties, while others see online gambling as a complementary revenue source.

Miller’s insights reflect the ongoing uncertainty in the industry, as stakeholders grapple with the implications of online gambling on traditional gaming establishments. The question of whether online betting is additive or cannibalistic remains unresolved, leaving the future of online casino gambling in a state of flux.

Conclusion

As the online casino gambling landscape evolves, it faces a complex interplay of economic opportunities and social concerns. While the potential for revenue generation is undeniable, the challenges posed by job losses, addiction, and stakeholder divisions complicate the narrative. The future of online gambling in the U.S. will depend on how these issues are navigated in the coming years, as states weigh the benefits against the potential costs to their communities.

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